Last Updated: 18 March 2019
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time or tell the Web server that you have returned to a specific page. For example, if you complete a form requesting product information from us, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you won’t be asked to complete the same form again.
Cookies set by the website owner (in this case, C2Perform) are called "first party cookies." Cookies set by parties other than the website owner are called "third party cookies." Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website and in our Service. For example, C2Perform keeps track of the Websites and pages you visit within C2Perform, in order to determine what portion of the C2Perform Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the C2Perform Website and Service to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Websites for analytics and other purposes. This is described in more detail below.
What types of cookies do we use and how do we use them?
The specific types of first- and third-party cookies served through our Websites and the purposes they perform include:
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information.
Do you use Flash cookies or Local Shared Objects?
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as "Flash cookies." C2Perform does not use Flash cookies. However, our customers of our software platform may create pages on the C2Perform platform that employ Adobe Flash cookies. C2Perform does not have access or control over our customers' Flash cookies, but you may access your Flash management tools from Adobe's web site directly here.
Do you serve targeted advertising?
We do not serve targeted advertising, nor do we sell, rent or loan any customer data to any marketing or reseller affiliates.
Where can I get further information?