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Transforming Contact Center Operations Through Proven Expertise

Since 2015, C2Perform has been the trusted performance management platform for organizations seeking to bridge the gap between operational data and human potential.

Founded by contact center veteran Craig Preston and led by industry expert Lee Waters (CCO), our cloud-based SaaS platform serves customers across 30+ countries, processing over 50 million platform interactions while helping organizations improve performance, reduce turnover, and elevate customer satisfaction.

Modern office building representing our company headquarters

About Us

Our flagship C2Perform Index analyzes over 100 million data points quarterly from real customer operations across 30+ countries, providing actionable insights on performance metrics, engagement trends, and operational benchmarks that industry leaders rely on for strategic decision-making.

With 50+ published articles covering coaching methodologies, quality management frameworks, and employee engagement strategies, our team contributes extensively to industry knowledge through practical, research-backed content.

Our approach synthesizes findings from 20+ academic papers on employee attrition into actionable guidance, including our comprehensive eBook "Why People Really Leave," which has become a trusted resource for operations leaders.

30+
Countries Served Globally
30-40%
Reduction in coaching preparation time
50+
Million platform interactions processed
Our mission

Empowering Human Potential Through Intelligent Performance Management

Our values

Security

Enterprise-grade security with SOC 2 compliance

Reliability

10+ years of continuous operation and growth

Transparency

Proven ROI metrics across diverse client implementations
Lee Waters

Lee Waters

Chief Customer Officer (CCO)

Lee Waters brings unparalleled expertise as both practitioner and strategic visionary. With three decades in customer service operations, Lee has experienced firsthand the operational challenges our platform solves. His industry authority is demonstrated through:

  • 1,200+ LinkedIn followers engaging with his thought leadership content

  • Primary author of C2Perform's core performance management methodologies

  • Strategic architect behind our transition from "scoring to solving" approach

  • Industry speaker on operational excellence and employee retention strategies

Lee's practitioner perspective shapes every aspect of our platform development, ensuring solutions address real operational pain points rather than theoretical problems.